Primitiv partnered with Harvard’s International Phytomedicines and Medical Cannabis Institute in 2019 with the hope to study the effectiveness of cannabis used to treat chronic traumatic encephalopathy (CTE). They’re serving the sports industry by focusing on actual pain.” “They’re a brand that treats you more a person rather than a number. “Primitiv has the same company culture that JARS when it comes to the way they handle business and everyone around them,” said JARS purchasing manager Andrew Herfi. They are preparing to open their own dispensary in Niles later this summer. The duo launched their first Primitiv product line at the JARS River Rouge dispensary on Thursday. “The rest of the country in the world can wait, we want to make sure that we take care of home first.” So, we've always said in our culture, that we want to take care of our backyard,” Sims said. “This city, these fans, they gave so much to us. ![]() ![]() ![]() Johnson and Sims spent Thursday afternoon greeting fans, taking photos, and listening to feedback from customers to strengthen their roots in Detroit. Johnson along with former Lions teammate Rob Sims founded the Primitiv Group, whose aim is to “highlight the healing power of the plant and by producing products that help people and athletes optimize their wellness.” Instead of catching touchdown over multiple defenders that earned him the moniker “Megatron,” and entry into the Pro Football Hall of Fame, Johnson is erasing stigmas about cannabis and trying to find alternatives ways to alleviate pain. Watch Video: Debating Detroit Lions' 2021 NFL draft class, what it means for futureįor the first time in five years, Detroit Lions fans gather their memorabilia and lined up to see Calvin Johnson in action.
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